Live videos get a boost in Facebook's algorithm, giving you a push into more and more people's feeds. People love authenticity. The best part of Facebook Live videos is that they will give you an "into-the-moment" feels, potentially increasing your views, shares and audience reach.
Email has an ability many channels don’t: creating valuable, personal touches - at scale. You could keep pushing and pushing to overcome this tricky learning curve...or you could take advantage of the knowledge and skills experienced email marketers have gathered over time.
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